Saleh, M.Z. and Iskandar, Y. 2025. The Influence of Social Media Marketing, Influencer Endorsement, and Content Personalization on Buying Intention among Generation Z Consumers in Indonesia. Indonesian Research Journal on Education. 5, 4 (Jul. 2025), 960 –. DOI:https://doi.org/10.31004/irje.v5i4.2762.