SALEH, M. Z.; ISKANDAR, Y. . The Influence of Social Media Marketing, Influencer Endorsement, and Content Personalization on Buying Intention among Generation Z Consumers in Indonesia. Indonesian Research Journal on Education, [S. l.], v. 5, n. 4, p. 960 –, 2025. DOI: 10.31004/irje.v5i4.2762. Disponível em: https://www.irje.org/irje/article/view/2762. Acesso em: 23 oct. 2026.